1. The Promoter

Promoter: Agile Ideas, trading as The Wainwright Prize. Contact: info@agile-ideas.com. Full postal address available on request.

2. How to Enter

2.1 To enter, participants must make a pledge in support of nature and the environment, and share it publicly using the hashtag #MyWainwrightPledge (and tagging @WainwrightPrize where possible), on one of the following social channels: Instagram / TikTok / X / BlueSky / Facebook. A pledge can be shared in any of the following ways: (a) using an official Wainwright Prize bookmark, available from participating bookshops and libraries. (b) using an official digital pledge asset, downloaded or screenshotted from the Wainwright Prize social channels or the Wainwright Prize Linktree. (c) a handmade version of the bookmark or pledge card, made in the spirit of the official design, where official bookmarks are unavailable. (d) a photo or video of the entrant making their pledge without using a bookmark or digital asset at all. All formats are equally eligible to win.

2.2 Entrants who do not have a public social media profile may still enter by sharing their pledge to their private profile and sending it directly to the Promoter as a direct message on the same platform, using one of the official Wainwright Prize accounts: @WainwrightPrize. The Promoter is not responsible for entries sent to the wrong account or platform, or for messages that are not seen due to platform message-request filters.

2.3 The entry period opens at 10am on 5th August and closes at 6pm on 5th October. Entries received outside this window will not be considered.

2.4 Entrants may submit more than one pledge, provided each entry reflects a different, distinct pledge. Entries that are duplicates, substantially similar, or repeats of a pledge already submitted by the same entrant will not be counted, and the Promoter’s decision on what constitutes a duplicate is final.

2.5 Following the close of the entry period, the Promoter will compile a list of all valid entries received across the eligible social channels (clause 2.1) and via direct message (clause 2.2), by searching #MyWainwrightPledge on each platform individually and reviewing tagged posts. The number of winners set out for each prize tier in clause 4.1 will then be selected at random from this list, with no entrant able to win more than one prize. Where a winning entry is found to be invalid or ineligible, a new winner will be selected at random from the remaining valid entries, in accordance with clause 4.7.

3. Eligibility

3.1 The competition is open to residents of the UK and Ireland only. We’d love to see nature pledges from anywhere in the world — but only entries from UK and Ireland residents are eligible for the prize.

3.2 Entrants must be aged 18 or over to enter directly.

3.3 Entrants aged under 18 may enter with the involvement of a parent or legal guardian. Where an entry includes a photo or video of a child, the pledge must be posted by the parent or legal guardian from their own account (or submitted via the direct message route in clause 2.2), and by submitting the entry, the parent or legal guardian confirms that: (a) they are the parent or legal guardian of the child shown or named in the entry; (b) they consent to the child’s participation in the competition; (c) they consent, on the child’s behalf, to the Promoter’s use of the entry as set out in clause 5 (Rights and Usage). Entries involving a child that are posted by the child themselves, without a parent or guardian’s account, consent or involvement, will not be accepted.

3.4 No purchase is necessary to enter or win.

3.5 Employees (and their immediate families) of Agile Ideas, the Wainwright Prize, judges of the Wainwright Prize and Children’s Wainwright Prize, shortlistees and anyone else professionally connected with the competition, are welcome to make and share a nature pledge using #MyWainwrightPledge, but are not eligible to be entered into the prize draw or to win a prize.

4. The Prize

4.1 There are nine prizes available: (a) First Prize: a one-week (7-night) stay for up to 8 guests in Balebarn Lodge, Wheatland Farm, Devon, for stays taken during 2027 (excluded dates apply — see 4.2), plus the winner’s choice of one Wainwright Prize shortlist set (see 4.5). (b) Four prizes of a £50 National Book Tokens gift card each. (c) Two prizes of a one-year (13-issue) subscription to National Geographic Kids magazine, plus the winner’s choice of one Wainwright Prize shortlist set (see 4.5). (d) Two prizes of the winner’s choice of one Wainwright Prize shortlist set (see 4.5).

4.2 Holiday prize details: (a) The holiday must be taken during 2027. Excluded dates are Easter: 26 March–10 April 2027, Summer holidays: 17 July–29 August 2027, and May half term / existing booking period: 29 May–11 June 2027. (b) Standard arrival days are Saturday, Monday or Friday; Wheatland Farm can usually accommodate other days on request. (c) Bookings are made directly with Wheatland Farm, subject to availability, up to 48 hours before arrival. (d) The prize includes bed linen, towels, wood for the woodburner, utilities, and end-of-stay cleaning. It does not include travel to or from Devon. An optional hot tub can be added by the winner directly with Wheatland Farm for £55. (e) Up to two dogs are permitted at an additional £20 cleaning charge, payable by the winner; no other pets are permitted. (f) Cancellations are subject to Wheatland Farm’s own terms and conditions, available at: Wheatland Farm Terms and Conditions. Bookings are also subject to the Promoter’s standard prize rules above (clauses 4.3–4.4); no cash alternative is available in place of the accommodation. (g) The holiday prize is non-transferable and cannot be exchanged for cash, and no damage deposit is required. (h) Approximate value: £378–£1,024, depending on the dates selected. (i) Where the winner is a minor entered under clause 3.3, the booking must be made and the stay accompanied by the parent or legal guardian who submitted the entry, as a lead guest is required for booking purposes.

4.3 Winners will be notified within 14 days of the closing date via a direct message from the official @WainwrightPrize account on the platform used to enter. The Promoter may also reply publicly to the winner’s original pledge post to prompt them to check their messages. Where the winner is a minor entered under clause 3.3, notification will be directed to the parent or guardian’s account that submitted the entry.

4.4 Winners must respond to claim their prize within 14 days of notification. Where the winner is a child entered under clause 3.3, the parent or legal guardian is responsible for responding to and claiming the prize on the child’s behalf.

4.5 Shortlist set — winner’s choice of one category. Winners entitled to a shortlist set under clause 4.1(a), 4.1(c) or 4.1(d) may choose one of the following six categories in full: Wainwright Prize for Nature Writing; Wainwright Prize for Conservation Writing; Wainwright Prize for Illustrative Books; Children’s Wainwright Prize for Fiction; Children’s Wainwright Prize for Non-Fiction; Children’s Wainwright Prize for Picture Books. The winner will be asked to confirm their choice at the point of claiming their prize (see 4.4).

4.6 Prize delivery: (a) National Book Tokens gift cards will be posted or emailed directly by Book Tokens Ltd. to the winner’s address or email address, supplied by the Promoter. (b) National Geographic Kids subscriptions will be arranged by the Promoter directly with the publisher on the winner’s behalf, within 1 month of the winner confirming their details. (c) Shortlist book sets will be sent by the Promoter once the winner has confirmed their choice of category, within 1 month of the winner confirming their details. (d) The holiday prize will be booked directly between the winner and Wheatland Farm.

4.7 If a winner does not respond within 14 days of notification (see 4.4), or is found ineligible under clause 4.8, the Promoter reserves the right to select an alternative winner in accordance with the random-selection method set out in clause 2.5.

4.8 Winners may be asked to provide reasonable proof of eligibility before a prize is released, including confirmation of UK/Ireland residency (clause 3.1) and, where applicable, confirmation of parental or guardian consent (clause 3.3). If a winner is unable to provide this, or is found to be ineligible, the Promoter reserves the right to withhold the prize and select an alternative winner in accordance with clause 4.7.

5. Rights and Usage

5.1 By entering, entrants grant the Promoter a licence to reproduce, repost and use their entry (including any photos, video or text) in marketing and promotional material, in any media, for a period of 2 years from the date of entry.

5.2 Entrants retain copyright of their own content.

5.3 Where the Promoter reposts or reproduces an entry, credit will be given to the entrant in the form of their social media handle.

6. Data and Privacy

6.1 The Promoter will collect name/handle, and — for winners only — postal/email address for prize delivery. Where an entry involves a child, the Promoter will also collect confirmation of parental or guardian consent as set out in clause 3.3.

6.2 This data will be used only to administer the competition and deliver the prize, and will not be used for any other purpose without the entrant’s separate consent.

6.3 For full details of how personal data is handled, see the Promoter’s privacy policy at Privacy Policy – Wainwright Prize

6.4 Where necessary to deliver a prize, the Promoter will share a winner’s name, address and email address with Book Tokens Ltd. (for National Book Tokens delivery), with the National Geographic Kids publisher (to arrange a subscription), and with Wheatland Farm (for booking the holiday prize). No other data will be shared, and these third parties will only use the winner’s data to fulfil the prize.

7. General

7.1 The Promoter’s decision on all matters relating to the competition is final, and no correspondence will be entered into.

7.2 The Promoter reserves the right to disqualify any entry that it considers, in its sole discretion, to be offensive, inappropriate, or in breach of these terms.

7.3 The Promoter reserves the right to cancel, amend or suspend the competition at any stage if deemed necessary in its opinion, or if circumstances arise outside its control. Any such changes will be communicated via the competition’s social channels & Linktree page.

7.4 This competition is in no way sponsored, endorsed, administered by, or associated with Instagram, TikTok, Facebook, X, BlueSky, or any other social media platform.

7.5 These terms are governed by the laws of England and Wales.